Theodore Roosevelt The Hero Of The Spanish American War

Theodore Roosevelt originally came into the national spotlight as the hero of the Spanish-American War when he led a charge against the Spanish during the battle of San Juan Hill. However, a military background isn’t the only thing Roosevelt and Andrew Jackson have in common, they both believed that the president had a mandate from the people to lead. This led Roosevelt to increase the power of the executive office in very similar ways to Jackson. Roosevelt believed in a very strong executive and said, â€Å"The executive power was limited only by specific restrictions and prohibitions appearing in the Constitution or imposed by the Congress under its Constitutional powers.† (Roosevelt, p197). One of the great powers of the presidency not in the Constitution is the power to influence the American people, and Roosevelt used this in order to help pass the Hepburn Act of 1906. The Hepburn Act was an effort by Theodore Roosevelt to increase the power of the Interstate Commerce Commission, in order to regulate the railroad industry that was charging large corporations less than smaller shippers. The act was quickly passed through the House of Representatives, but faced serious competition in the Senate. Roosevelt went to the people to gather support for the bill. He traveled throughout the country campaigning for the bill. His campaigning was largely popular and covered by the press. When the Senate reconvened the bill was p asted with only three votes against. Roosevelt was able toShow MoreRelatedSpanish American War : The Spanish War720 Words   |  3 PagesSpanish-American War The Spanish-American War was in 1898. It was an issue between the United States and Spain. The war began in the Cuban struggle for independence from Spain, which began in February 1895. Spain’s harsh measures to stop the rebellion were represented for the U.S. public by many newspapers, and American sympathy for the rebels rose. Spain announced an armistice on April 9 and speeded up its new program. Spain declared war on the United States on April 24, followed by a U.S. declarationRead MoreAnalysis Of George Roosevelt s The West 936 Words   |  4 Pagestragedy. The two loves in his life are both dead on Valentine’s Day. Roosevelt choses to give of political life. So he was now working as a captain of the National Guard and other public service jobs. However Roosevelt only wants to do one thing he is driven to be an author. During this year Roosevelt releases many books including: The Naval War of 1812, Hunting Trips of a Ranchman, The Winning of the west, and Thomas Hart Benton. Roosevelt marries his childhood sweetheart, Edith Kermit Carow, and continuesRead MoreTheodore Roosevelt And His Influence On Our Lives1388 Words   |  6 Pagesdropout who would preside as president of the United States and win a nobel peace prize? Theodore Roosevelt was an accomplished man that had tremendous influence on our lives today through his presidency as well as his political contributions. Over the next few pages we will take a closer look at the Theodore or â€Å"Teddy† Roosevelt’s accomplishments in life, his presidency and delve into his political policies. Theodore Roosevelt’s childhood was adventurous despite him suffering from asthma. His fatherRead MoreTeddy Roosevelt: An American Hero Essay examples1986 Words   |  8 PagesDr. Rager History 136 10-21-2011 Theodore Roosevelt: American Hero Although many people at the time disagreed with the actions of Teddy Roosevelt, he played a very important role in the Spanish-American war by not only preparing the navy, but on the front lines of combat as well. Theodore Roosevelt, the 26th president of the United States of America, had a huge impact on the Spanish-American war in many ways. The war also had a huge impact on Theodore Roosevelt’s political career in manyRead MorePsychological Profile of Theodore Rooseve Essay1009 Words   |  5 Pages Psychological Profile of Theodore Roosevelt Theodore Roosevelt, the second of four children, was born on October 27, 1858, in New York City. As a child, Roosevelt struggled against frailty, nearsightedness, and asthma. He had a love for books which helped foster a love for nature and the outdoors. He also exercised vigorously and developed a lifelong interest in what he called â€Å"the strenuous life.† At age 18, Theodore Roosevelt entered Harvard University with the intent ofRead MoreThe Achievements Of Theodore Roosevelt1590 Words   |  7 Pagesmost important people in American history is Theodore Roosevelt. He is considered to be one of the most efficient and successful presidents to ever hold office. The achievements that he accomplished during his life will most likely never be equaled. He went from being a husband and father to being a soldier to becoming president of the United States. Along with contributing to his time period, his legacy continued and went on to influence other great presidents. Roosevelt also helped society in generalRead MoreWilsonian Progressivism vs. Roosevelt Progressivism901 Words   |  4 Pagesare known for their policies. Theodore Roosevelt, the arrogant and egomaniacal president spoke out of ambition, whereas Woodrow Wilson, the more morally inclined leader spoke out of actual desire. Both had similar ideas, but their means of displaying them, and actually carrying through were different. Roosevelt was militaristic and felt war solved everything. Wilson was a pacifist and felt America should try to help their own people first before going to war. Roosevelt fought for the protection ofRead More John McCain: Modern Progressivism Essay655 Words   |  3 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Presidential hopeful John McCain seems to want to revive the Progressive Republican Party. With the elections around the corner, McCain’s campaign is off the ground. And the comparisons to former progressive president Theodore Roosevelt are endless. The divide between him and the other major Republican candidate, George W. Bush are increasingly obvious on most of the issues. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;John McCain promises to expand andRead MoreTheodore Roosevelt : A Young Boy Teddy976 Words   |  4 Pages Theodore â€Å"Teddy† Roosevelt Jr was born on October 27, 1858 in New York City. His parents were Theodore â€Å"Thee† Roosevelt, Sr. and Martha Stewart Bulloch. He was the second born out of four children who included his older sister Anna, younger brother Elliott and younger sister named Corinne. Elliott was the father of the First Lady Anna Eleanor Roosevelt, wife of President Franklin Delano Roosevelt. As a young boy Teddy suffered from severe asthma, which had a huge impact on his body and health. RooseveltRead MoreThe Legacy Of Theodore Roosevelt1001 Words   |  5 Pagesbackground. Theodore roosevelt, I can honestly say was one of the the most influential and active presidents we ve ever been graced to have. Being the voice of the people, aided our country in environmental concerns, Excelling in foreign policies and winning the nobel peace prize. He had an incredibly fulfilling and prosperous life. Theodore Roosevelt was one of most dynamic Presidents in all of American history. Theodore Roosevelt Jr. was born on October 27, 1858, in New York City, to Theodore Roosevelt

Privacy in the Workplace Essay - 2057 Words

Privacy. There seems to be no legal issue today that cuts so wide a swath through conflicts confronting American society: from AIDS tests to wiretaps, polygraph test to computerized data bases, the common denominator has been whether the right to privacy outweighs other concerns of society†¦ This quote from Robert Ellis Smith explains, in one sentence, the absolute need to ensure privacy in the workplace. One of the most interesting, yet controversial, areas concerning public personnel is employee privacy. What limits are there to employers’ intrusions into, and control over, employees’ behaviors and personal properties? There are five major areas which trigger privacy matters in the area of public sector employment: background†¦show more content†¦Privacy also hinges on a respect for a persons inherent dignity. An employee can claim a protection of his reputation and sense of self-worth against defamation, discrimination, or personal abuse. A person also has the right to maintain his personal beliefs and convictions against coercion and manipulation. Applied to the environment of public employment, this conception would prohibit any employer from harassing individuals on the basis of their class or status, or their personal characteristics. It would prohibit employers from shaming employees and causing emotional distress in the process. It would prohibit an employer from breaching the confidentiality of an employees record or publicizing closed hearings concerning the employee. This is one area where an employees privacy interests may be violated in a technological environment by fellow emp loyees who may use bulletin boards to post embarrassing information or defamatory messages to be read by others. This conception of privacy can also be extended to a claim against pervasive intrusion by employers into employees work activities. An employee may feel constant camera surveillance, monitoring of phone calls and computer use, and an accounting for every minute of duty time reflects an omnipresent, oppressive employer, who exhibits little trust and littleShow MoreRelatedPrivacy in the Workplace1140 Words   |  5 PagesExplain where an employee can reasonably expect to have privacy in the workplace. Privacy in the workplace is very hard to get. Advancements in technology have been made that allow companies to monitor every aspect of an employee use of their systems. This is very evident if you have a job that involves you to be on the telephones. Companies are able to listen to each phone that is made, see every website that you have visited and read any email you have received. For example, I used to workRead MoreEssay on Privacy in the Workplace2455 Words   |  10 PagesPrivacy in the Workplace Introduction Technology has developed in leaps and bounds over the past few decades. The case is that the law always has difficulty keeping pace with new issues and technology and the few laws that are enacted are usually very general and obsucre. The main topic of this paper is to address the effect of technology on privacy in the workplace. We have to have an understanding of privacy before trying to protect it. Based on the Gift of Fire, privacy has three pieces:Read MoreEthics, Privacy in the Workplace2391 Words   |  10 Pagesargument – â€Å"for† the notion that an individual’s privacy is more important than any other considerations in the workplace. Workplace scenarios will be outlined including job applications, storage of personal information, Internet and email, information technology effects on privacy, workplace policies and procedures and medical privacy. Differing ethical theories will be applied to both sides of the argument. The Individual’s Privacy in the workplace Getting the job. The story is often heardRead MorePrivacy in the Workplace Essay1624 Words   |  7 PagesPrivacy in the Workplace In recent times our right to privacy has been under fire, particularly in the workplace. With the fear of terrorists in todays world, we have been willing to sacrifice some of our individual rights for the rights of a society as a whole. A majority of these changes have taken place since September 11, 2001, in an attempt to prevent future terrorist attacks. New legislation, such as the USA Patriot Act, which decreases the limitations on the federal governments abilityRead MoreInvasion of Privacy in the Workplace2539 Words   |  11 PagesTitle: Invasion of Privacy in the Workplace OMM 640: Ethics and Social Responsibility Instructor: David Bouvin Debbie Barrow May 07, 2012 Do you feel like your workplace is your safe haven? Is your privacy invaded in your workplace? Can employers read your e-mail; monitor your blog or social network post. Employees peeping over your shoulder (sneakily), or even putting up a surveillance camera, as an employee, we should notRead MoreEssay on Workplace Privacy3099 Words   |  13 PagesWorkplace Privacy Background As a director for the American Red Cross of Santa Monica, not only am I constantly faced with policy and personnel conflicts, I am also responsible for finding solutions to those conflicts. Recently, I was charged with the task of finding a solution to a problem we (as a chapter) had never dealt with before. The American Red Cross is an apolitical organization. During the recent elections, a supervisor in my office sent out emails to many ofRead MoreElectronic Monitoring and Workplace Privacy1774 Words   |  8 PagesElectronic Monitoring and Workplace Privacy Workplace privacy is one of the biggest issues facing businesses today. Do you feel like you are being watched all the time, all your e-mails being read, and every key stroke is being monitored by your boss? Some people feel this way and that is why privacy in the workplace is a problem with many businesses today. Employees feel like they are not being trusted, or feel the company invades on their personal privacy, or violates their fourth amendmentRead MoreEssay on Privacy In The Workplace1398 Words   |  6 PagesYou would think that employee privacy rights only apply to employees that you currently have but it really begins with the hiring process. Companies can reduce the number of labor related incidents during the first step of recruiting by setting up a cost-effective, yet reliable drug testing system. According to Kevin Troutman (2005), People who abuse drugs are a hazard to companies because they miss work, file more workers compensation claims, make errors, steal and cr eate safety concerns for otherRead MorePrivacy Law Of The American Workplace1280 Words   |  6 PagesIn this article Evans summarized privacy law in the American workplace, and also scholar Mathew Finkin painted a dramatic picture of the surveillance under which many many American employee work. Moreover, Finkin mentioned in this article that 34% of American employee are monitored continuously with regard to their email and internet usage privacy. In addition, He also pointed that The problem of employee privacy and productivity becomes more significant as the boundaries between formal and informalRead MoreRecommendation Report : Workplace Privacy Essay717 Words   |  3 PagesDixon Subject: Recommendation Report – Workplace privacy Date: March 2nd, 2015 The purpose of this memo is to present my research and recommendations regarding workplace privacy and the monitoring of current, and new employees’ and their use of company owned equipment at work. Summary Employee privacy and the rights of employers are often debated, but to reduce an employee’s confusion and to ease the company’s potential liability, a thorough workplace policy should be in place for employees

Article Review Constitutional Law - 1368 Words

Amanda Quinn Constitutional Law Final July 31, 2015 Constitutional Law – Essay Assignment The hypotheticals set forth here cover a variety of constitutional issues, ranging from the rights of U.S. citizens to executive privilege to separation of powers. These cases can be considered in the context of previous Supreme Court cases and the content of the Constitution itself. The first case the Court must tackle is the case of Holmes, the President of the Anarchy Party in Catonsville, Maryland. President Obama has ordered that Maryland turn Holmes over to federal custody where he will be prosecuted as a terrorist. The central component of this case is Maryland’s refusal to turn Holmes over to federal custody. The U.S. has sued Maryland in federal court. The question the Court must answer is whether the U.S. government can sue a state in federal court and if this is a violation of sovereign immunity. States are protected from lawsuit under the 11th Amendment, â€Å"The Judicial power of the United States shall not be construed to extend to any suit in law or equity, commenced or prosecuted against one of the United States by Citizens of another State, or by Citizens or Subjects of any Foreign State.† In Alden v. Maine, the court found that â€Å"sovereign immunity derives not from the Eleventh Amendment but from the federal structure of the original Constitution itself† (Alden v. Maine, 1999). Furthermore, the Court found that sovereign immunity could only be abrogated when a suitShow MoreRelatedJudicial Review And The Indian Courts1444 Words   |  6 PagesPolitical Science Essay Monsoon Semester 2014 Submitted by- Pradyumna Soni 214048 JUDICIAL REVIEW AND THE INDIAN COURTS Introduction Judicial Review is basically an aspect of judicial power of the state which is exercised by the courts to determine the validity of a rule of law or an action of any agency of the state. The courts have the power of testing the validity of legislative as well as other governmental action with reference to the provisions of the constitution. TheRead MoreThe Constitutional Court Of The Constitution781 Words   |  4 PagesWith the creation of the Constitutional Court in the Constitution of 1991 of Colombia, this became the highest court of constitutionality. In practice this meant that from that moment the constitutional jurisdiction is special. The Constitutional Court as a Constitutional Court has competence know of actions of unconstitutionality of the legal norms that have the material force of law and at the same time, the power to review the actions of tutela. Guardianship actions stand by violation of theRead MoreEuropean Community Law Enacted Into Domestic Law1506 Words   |  7 Pagesthis introduced the European Community law enacted into domestic law. On the 1st January 1973, the United Kingdom joined the European communities, along with other European nations, and this embarked on the nations becoming the European Union. On the 23th June 2016, the European Union Referendum Act 2015 took place questioning as to whether the United Kingdom should leave the European Union, and thus, the people voted in agreement to leave. This triggered Article 50 of the Treaty on European Union,Read MoreHello1750 Words   |  7 Pagestax rates in the colonies in response to a request from Parliament The skirmish between British soldiers and Massachusetts minutemen at Lexington in 1775 catalyzed what important meeting? a. The Second Continental Congress b. The Constitutional Convention c. The First Continental Congress d. The New England Confederation e. The Washington Convention What was the main purpose of the â€Å"committees of correspondence†? a. To plan secret attacks on British soldiers b. To organizeRead MoreRole And Functions Essay875 Words   |  4 Pagesï » ¿ Role and Functions of Law Chip Smith ETH/321 March 16, 2015 Tonia Cutchin Role and Functions of Law Within this writing assignment I intend to discuss the roles of law and courts in todays business environment, differentiate the federal court structure with your states court structure, discuss the concept of judicial review, and explain how laws or regulations affect my present industry. The role and function of law and the court system in today’s business environment is that of a mediatorRead MoreThe Case Of Marbury V. Madison1635 Words   |  7 Pagesof the government and protect the rights American citizens. This proved true in the case of Marbury v. Madison (1803), when the Supreme Court of the United States established its power of judicial review when it declared that Section 13 of the Judiciary Act of 1789 was unconstitutional according to Article III of the Constitution. Considering this, the Supreme Court’s decision to uphold an interpretation of the Constitution that aligns with the beliefs of the Constitution’s ratifiers, demonstratesRead MoreThe Federal Common Law Interpretation1216 Words   |  5 Pagesbut with a shrinking amount of limited sovereignty. Some claim this is the federal common law interpretation’s failure and that a constitutional approach is necessary to solve the problems with tribal jurisdiction. These argum ents hope that clarity and defined parameters of jurisdiction will establish a new concrete definition of tribal jurisdiction. Other sources just propose to continue to follow the common law understanding of tribal jurisdiction with an understanding that tribes have inherent authorityRead MoreThe Death Penalty : Costly, Counterproductive, And Corrupting1678 Words   |  7 Pagesanswer to crime: costly, counterproductive and corrupting; 35 Santa Clara Law Review 1211 (1995) Summary paragraph: In Stephen Bright’s article, â€Å"The Death Penalty as the Answer to Crime: Costly, Counterproductive, and Corrupting† Bright asserts that capital punishment does not work because it is racially biased, the quality of the lawyers and attorneys supplied by the state to poor defendants is unfair, and that the law system currently in place does not accomplish its true goals. Bright defendsRead MorePower Of The State Organs Essay1739 Words   |  7 Pageslegislative assemblies} in the country to make laws in their respective jurisdictions. However, this power is not absolute but is subject to judicial review. Power of judicial review makes Supreme Court guardian of not only fundamental rights but the constitution itself. However, at the time of enactment of the constitution, the Supreme Court derived its power to review the acts via article 13, article 226 and article 245 mainly. Article 13 declares that any law which contravenes any of the provisions ofRead MoreApplicati on of the Analytical School of Justice1805 Words   |  7 PagesINDIAN CONSTITUTIONAL LAW: APPLICATION OF ANALYTICAL SCHOOL John Austin is the inspiration of the Analytical School, which in turn drew his inspiration from Hobbes, and Bentham. According to Austin law is a command given by a superior to an inferior and enforced by material sanctions. Positive law is a creation of sovereign. It emphasizes that the sovereign is a superior and commands of the sovereign is law, and disobedience of commands is accompanied by punishment. Law is the expression of

Relationship Marketing And Traditional Marketing - 854 Words

Recently, I have read two pieces of article related to a services marketing issue. One is titled â€Å"Relationship VS. Traditional Marketing† by Murad Ali and the other one is â€Å"Relationship Marketing† posted by Margaret Rouse. In â€Å"Relationship VS. Traditional Marketing†, Murad Ali introduces the definitions of relationship marketing and traditional marketing, displays the differences between them and analyzes the advantages and disadvantages respectively. Murad Ali thinks that it is a good choice to combine the relationship marketing with traditional marketing when companies practice in the real world. The former one can expand the market and attract new customers and the latter one can retrain them as long as possible. (Murad, A., 2007) In â€Å"Relationship Marketing†, Margaret Rouse considers that relationship marketing is a kind of strategy whose goal is to make the best use of customers’ behaviors such as the word-of-mouth promotion and collect customers’ information making contributions to building a good image of the company. She makes a contrast between relationship marketing and traditional transaction marketing. Besides, she introduces CRM and marketing automotive software to implement the relationship marketing strategy. (Margaret R., 2014) The implications of Murad Ali include how to practice a combination of relationship marketing and traditional marketing and to realize the relationship marketing is to make customers from the strangers to partners. In our textbook,Show MoreRelatedEven In 1999, Seth Godin Knew That Marketing Strategies1033 Words   |  5 PagesGodin knew that marketing strategies were forever changing. In Permission Marketing, Seth Godin discusses interruption marketing and how it is not the main way to market to consumers. Yes, interruption marketing is acceptable to initially get attention but it should not be a constant marketing strategy after getting consumers’ attention. Godin goes on to explain how marketers can create a marketing message that buyers voluntarily notice, this strategy is known as permission marketing. The content ofRead MoreExamine the view that marketing theory and concepts portrayed in the traditional marketing literature have only limited application in guiding small business marketing practice.1693 Words   |  7 Pageslooking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. They mainly rely on interactive marketing methods, whichRead MoreMarketing Is Not Just About Buying, Selling, And Advertising Essay769 Words   |  4 PagesMarketing is not just about buying, selling, or advertising. It is about exchanging value to meet the needs of stakeholders. Marketing includes product, price, promotion, and place (or the four â€Å"P’s† of marketing). The marketing mix includes a variety of tools that a marketer can use to enhance their brand (Solomon, 2015). Broadcast television, print, radio, and outdoor are traditional forms marketing. Banners, microsites, email, and search are considered tradigital marketing. Networks, communitiesRead MoreCURRENT EVENTS ANALYSIS: TRADITIONAL MEDIA MARKETING VS. 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Although it can be said that successful entrepreneurs undertake marketing in unusual ways. They mainly rely on interactive marketing methods, whichRead MoreThe 2201 Principles Of Marketing Essay902 Words   |  4 PagesTITLE:THE FIVE â€Å"I†S OF ONE-TO-ONE MARKETING AUTHOR: STUDENT: BUS 2201-PRINCIPLES OF MARKETING Introduction This paper discusses the key elements of the Five â€Å"I†s of One- to- One Marketing which is essential in today’s rapidly changing and highly competitive world. 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Daughters by John Mayer free essay sample

â€Å"Daughters† by John Mayer, a very powerful and meaningful song, is one to which I can relate. In the song, John Mayer explains how a father should treat his daughter with love, compassion, and respect. Growing up with the first man they love treating them with disrespect and does not care for her, a daughter will never learn to trust and love a man. â€Å"Daughters† tells a story of a man who once loved a woman, but it was hard for her to love him back. She always had mixed emotions and never knew what she wanted. The narrator always thought that it was his fault that his girlfriend acted like this, but later he realized it was the absence of her father’s love. Because of her father, she can now not trust any man and cannot make up her mind. Later, the song explains how tough it is for a daughter to love a man when she has been mistreated her entire life by a man. We will write a custom essay sample on Daughters by John Mayer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With a soft and relaxing beat, â€Å"Daughters† explains that without the love of a father, a girl never learns how to love. When I first heard the song by John Mayer, I realized right away what point he was trying to get across. Because my father and I do not always get along and we have a tough relationship, I understood the story he was telling. When John Mayer sings, â€Å"Fathers be good to your daughters, daughters will love like you do,† I immediately thought of my father. I listen to this song, and it reminds me that the way my father and I treat each other is not normal and not all men are like my dad. Ever since my parents divorced, my dad and I hardly get along. If a person loves someone, a relationship will not consist of constant arguing and fighting. This song also helps me remember that I am not the only girl that has to go through this. There are many other fathers who treat their daughters the same was, sometimes worse, than my dad treats me. When my dad insults me, telling me everything I do wrong instead of good job or being proud, and I lose self-confidence, I think of this song . I remember that I cannot let his words hurt me because deep down, he really does love me, and I know I love him back. Even when he and I fight for weeks on end, I still care for him and love him. I do not let his hurtful words and anger destroy my trust in other men. Now, I have had a boyfriend for over a year and a half, and he is the opposite of my dad. He treats me with respect, he loves me, and he compliments me. He tells me that I did well, even if I lost. This song did apply to me before this; I never knew what I wanted and I never thought I would be able to trust a man. This song helped me understand that all people are different and everyone deserves a chance. One of my favorite songs, â€Å"Daughters† means a lot to me. My relationship with my father, still not perfect, is increasing as time goes on. Hearing this song reminds me to give other people a change in life. I tell my father how much his words hurt me sometimes and how he never seems like he is proud of me. He never realized that he was doing that, and he is slowly starting to stop. We have a much better relationship now and, thanks to this song, I am also in a good relationship as well.

Sony Ericsson Swot Analysis Essay Example For Students

Sony Ericsson Swot Analysis Essay Sony Ericsson SWOT Analysis Strength Diversity among products. Sony as a brand name. Weakness Lack in understanding Customer Preferences Less technology advancement Lack of user centered designs. Lack of Brand awareness globally Opportunities Mobile phones market in developing High % of young market Strong Customer demand for innovative product High Disposable income in emerging markets. Network capabilities and low tariff of service providers. Threats Landline penetration and introduction of Sky phones for rural areas. Intense competition. Bargaining power of consumers. The Marketing Mix and Product Strategy Key marketing strategies which are identified:- The products should be stylish and in with the current trend and technology. One of the noted trends is the ‘only touch screen mobile handsets, with the advent of iphone from Apple and a phone from the LG- Prada tie-up. If the emerging markets and trend are focused, then style would play a major role as the Nepalese consumers are mostly young adults with an increasing amount of disposable income and they look for brands which are fashionable, especially. Sony Ericsson should be differentiated according to pricing. With heavy competition cutting down on the profits, Future Tech (Sony Ericsson) should look into new markets using the penetration pricing technique and create a new market segment, like what Nokia did in India with their Nokia 1130 mobile which was a dust proof phone with a torch. Product differentiation could be done on the basis of the respective bundling; if it focuses on music player then it should be placed in a separate category from the handset which has camera as its specialty. The emphasis should be given to direct marketing and customer relationship management (CRM). ) The Marketing Mix and Product Strategy A key part of brand development is making your brand more instantly accessible in memory and thats what product placement does. So, placement should be utilized in the digital media to make a mark on the customers psyche. Also, strategic placement of advertisements in youth oriented program to target teenagers. The product needs to be placed strategically in such a way that customers treat it as a status symbol and a fashion statement. This could be done by direct marketing in mega malls and boutique shops, to improve the brand image. Future tech should endorse local film stars and athletes for their products and not go for international stars, which the local people wouldnt be able to relate to. Physical settings of the showroom should be trendy and modern to give the general impression of the brand. It should not just confirm to the assumptions of the consumer but also delight them. The mobile phones should also be placed strategically such that the best phones should be in the front and the cheapest at the back. The employees dealing with the customers should be given special training as to how to be presentable, pleasing, and well-mannered and how to handle the customers efficiently. The training would set a certain standard across all outlets and increase the consumer satisfaction The Marketing Mix and Product Strategy Warranty and Insurance Sony Ericsson units come with a standard 1-year warranty for parts and functionality and 6 months for battery. The warranty excludes cosmetic damage whereas replacement casing may be purchased and then applied free of charge in Sony Repair Centers. For the holders of Sony Ericsson Privilege card, there is an option for upgraded warranty by payment of a nominal charge. Insurance is a new terminology in Mobile market, but it is very effective tool globally. Future Tech should tie up with some insurance company for insurance of mobile phone. ( it is a value added strategy or marketing gimmick to attract customers). After Sale service Service Plus Future Tech should heighten its already excellent customer service to further differentiate it from competitor brands. In order to align itself with the various needs of its clientele, there will be a provision for different ‘Tiers of Service for Sony Ericsson Privilege Card holders silver / gold / platinum. The Card tiering will be contingent on the points accumulated. Sony customer care service centers promise a one-day maximum period within which to respond to queries. Taking advantage of the client contact which this entails, service representatives handling repairs may extend the option of loaning temporary units at a nominal charge until the users phone has been completely repaired. Future Tech will also provide assistance to clients who need to retrieve data or contact numbers from damaged units. These servicing station should be very visible and in major outlets as well. Branding/Rebranding For Sony Ericsson to boost it’s the corporate identity, it is recommended the re-branding of mobile phones under the umbrella brand, Sony. The concept is similar to that utilized by Motorola (Moto-Razor, Moto-Flip, etc. ). This strategy will help leverage upon the existing strong brand equity of Sony in the appliance industry, as well as its reputation for product innovation. ). This not only reinforces the existing brand awareness of Sony but also tells customers about what advantages Sony Ericsson mobile phones are capable of bringing to them. It is proposed to establish strategic partnerships that will help Sony Ericsson reach the primary target market as well as the secondary target market more effectively. This will help create a stronger brand recall for Sony Ericsson mobile phones in each category. In addition, a club of Sony mobile users and users of Sony home appliances with cross-product discounts, and membership perks in other establishments will be provided upon purchase of the said appliances. For instance, a customer will be entitled to a certain number of credits which may be used in purchasing a Sony Ericsson mobile phone when he purchases a television. Launches: Any new product launched by Future tech should be talk of the town. The launch should be carried out with press meet and backed up with huge media campaign. Pricing Policies: Future Tech retail price will be issued to the distributors for strict implementation. Strict monitoring will be implemented to ensure that retailers would not dilute the brand by selling it at a lower price The Marketing Mix and Product Strategy Distribution Strategy Existing Distribution system Sony Ericsson’s current distribution system consists of one national supplier who acts as exclusive distributor agent to the Nepal. This supplier distributes to: a. 3 Concept Stores which are Future tech own store and display ONLY Sony phones. b. Over 150 Authorized dealers which are multi-brand stores The problem of ‘Grey market is huge due to a VAT to be paid to government Channels Members: Proposed Distribution System In order to increase sales volume and market share, the following alternate distribution model is proposed: Traditional Distribution Channels Marijuana Persuasive EssayThe objective of sales promotion is to induce purchase as well as to retain existing customers by providing special incentives for Future Tech customers. It is specially encouraged that Future tech should tie-up with corporations to allow discounts for employees. This promotion move will prove to be highly effective as the primary target segment is the young working professionals. This is an ideal strategic tie-up as it will certainly generate sales volume as well as brand awareness. There is no better advertising strategy than word of mouth advertising. In addition, there will be strategic tie-ups with TV, FM. For example, audience tuning to Kantipur TV programs answering questions correctly given after the end of the program can get Sony Ericsson mobile phones as prizes. In turn, KTV will indirectly promote Sony Ericsson brand awareness by mentioning the Sony Ericsson as prize-givers. For music stores: customers purchasing CDs, VCDs, DVDs from music stores will get their points added in their. Sony Ericsson Privilege Cards. Kiosks located in the business district will be geared at promoting the new line, Executive series. This will bring us closer to our primary target segment. Sales Promotion or Sales Tactics Sony Ericsson Privilege Cards: Sony Ericsson Privilege Cards forges a community of Sony Ericsson customers. This club is not only exclusively for Sony Ericsson mobile phone users but also for users of other Sony Ericsson products. It is aimed at strengthening corporate identity. Based on the amount of purchase, there will be 4 tiers of membership: 1) Regular, 2) Silver, 3) Gold ; 4) Platinum. Promo mechanics will operate along the lines of purchases entitling customers membership in Sony Ericsson Privilege Cards. In this system, customers may earn loyalty points commensurate to the amount of their purchase. Upon accumulating a certain number of points, their membership will be upgraded to Silver or Gold status, allowing them increasing privileges. Sony Ericsson Privilege Cards membership will provide customers many benefits. First, redemption of loyalty points will be in the form of discounts among an extensive range of Sony Ericsson or Sony Products. Depending on level of membership, customers may avail of offers for extended warranties and product service. Members may also earn points on the surrender or exchange of Sony Ericsson products which they intend to replace. Replacements can then be purchased at a discount, using loyalty points as credit. Special promotions and exclusive discounts will be exclusive to members of the Sony Ericsson Privilege Cards. Sony Ericsson Privilege Card Club will be beneficial not only to customers, but to the company as well. The club will create sustainable strong brand loyalty, promoting customer advocacy and stronger repeat purchase due to perks and conveniences. The Sony Ericsson Privilege Cards Club will be an ambassador for Corporate Social Responsibility, a medium for communicating Sony Ericsson’s social responsiveness to the public. Members will be made aware of Sony Ericsson’s initiatives of proper disposal of hazardous parts via notices which accompany promotional letters, emails, and text messages Sales Promotion or Sales Tactics Public Relations: Sony Ericsson should embark on the program Batteries Return. Most of the time, when the battery is no longer usable, customers will just throw away and therefore cause damage to the environment. Future Tech should practices Corporate Social Responsibility by asking its customers to return its batteries and to reproduce/or discard them so as not to damage the environment. In return, customers will be able to add in Sony Ericsson points for their Sony Ericsson privilege Cards. This action plan will no doubt be receiving coverage from media such as television/newspapers of this action program is to project Future Tech as a green corporation and that people in the Sony Ericsson community care greatly about the environment. Sales Promotion or Sales Tactics Dealer Commission Dealer commission to be at par with Competitors and additional commissions on cash purchase bulk lifting to be given to the dealers. Additional 1% bonuses on total turn over to be given if achieved 100% target which is additional to target bonus. Incentives to Sales persons Model wise sales wise incentives to be given to the sales persons to motivate them. Participations in trade shows and fairs To get the word out about our product we will participate in market and trade fairs in different parts of the country. Trade shows in Nepal are no longer based on strictly industrial goods and the business class. Today, the biggest trade shows are organized for the middle income group and more towards household groups that fit into our target market These Trade fairs will provide us with an incredible opportunity to get in touch with the real end consumers and to understand the needs and also what their demands of our product are. Continuous Training Programs on sales and Marketing Programs related to sales and marketing to be conducted on regular basis so as to ensure that sales team is motivated and are not new to the innovation and ideas of the world. Direct Marketing or mass mailing It is recommended to have a tie up with different commercials banks and magazines to distribute our product leaflets and schemes to their clientele.